Xbox shakeup: Phil Spencer and Sarah Bond are leaving Microsoft
Phil Spencer retires as Microsoft Gaming CEO after 38 years; Sarah Bond leaves Xbox presidency. Asha Sharma (ex-CoreAI) named new CEO, Matt Booty promoted. No layoffs promised amid leadership pivot.
Xbox Leadership Shakeup: Phil Spencer Retires After Nearly 40 Years
Phil Spencer has been the face of Xbox for over a decade, steering the brand through major acquisitions (like Activision Blizzard and ZeniMax), the rise of Game Pass, cloud gaming expansion, and a shift toward multi-platform strategies. His departure marks the end of an era for Microsoft Gaming, coming just months before Xbox's 25th anniversary. Xbox president Sarah Bond, long viewed as a potential successor, is also exiting, while Microsoft turns to an AI-focused executive to lead the division forward.
I've followed Xbox closely for years, from the original console launch to the current Game Pass era. This change feels seismic—Spencer built the modern Xbox vision, but with gaming facing market pressures, Microsoft is betting on fresh leadership with strong platform and AI experience.
Key takeaways
- Phil Spencer, long-time CEO of Microsoft Gaming and Xbox chief, is retiring after 38 years at Microsoft (effective February 23, 2026). He'll stay on in an advisory role through the summer.
- Sarah Bond, Xbox president since 2022, is departing the company—surprising many who saw her as Spencer's heir apparent.
- Asha Sharma, previously president of Microsoft's CoreAI product (and with prior roles at Instacart and Meta), has been named EVP and CEO of Microsoft Gaming, reporting directly to Satya Nadella.
- Matt Booty, head of Xbox Game Studios, has been promoted to EVP and chief content officer to focus on game creation and studio output.
- Microsoft explicitly states these changes will not lead to game studio layoffs, aiming to reassure employees and partners during the transition.
What happened
On February 20, 2026, Microsoft announced a major leadership overhaul in its gaming division. In an internal memo from CEO Satya Nadella, the company revealed that Phil Spencer decided to retire last year (fall 2025), with succession planning underway since then. This contrasts with Microsoft's summer 2025 statement denying imminent retirement rumors.
Spencer’s retirement takes effect Monday, February 23. Concurrently, Xbox president Sarah Bond has resigned. To lead Microsoft Gaming, Microsoft appointed Asha Sharma—formerly president of CoreAI—as the new EVP and CEO. Matt Booty moves into an expanded chief content officer role to oversee creative and production pipelines.
Both Spencer and Sharma shared memos with staff: Spencer reflected on his 38-year journey, while Sharma expressed "humility and urgency," promising a "return of Xbox" focused on player priorities, new markets, and human-crafted games (with no "soulless AI slop").
Why it matters
Phil Spencer's exit ends a transformative chapter for Xbox—he expanded the brand beyond hardware into services, subscriptions, and cross-platform play, while navigating challenges like hardware sales and competition from PlayStation and PC. Sarah Bond helped shape partnerships, ecosystem growth, and next-gen planning.
Bringing in Asha Sharma from CoreAI signals Microsoft's intent to integrate AI more deeply into gaming (e.g., tools for developers, player experiences) while leveraging her platform-scaling expertise from Instacart and Meta. Matt Booty's promotion reinforces a commitment to high-quality first-party content from studios like Bethesda, Activision, and 343 Industries.
The no-layoffs pledge is crucial amid past industry cuts—it aims to stabilize morale and signal continuity to developers, fans, and investors during this pivot.
Key details / context
Phil Spencer's tenure at Microsoft began as an intern in 1988; he joined Xbox early and became its leader in 2014. He oversaw Game Pass's launch, major acquisitions, and a "play anywhere" philosophy.
Sarah Bond joined Xbox in 2017, rising through business development and ecosystem roles before becoming president in 2022.
Asha Sharma joined Microsoft in 2024 from Instacart (where she was COO) and has experience in AI product development, messaging platforms at Meta, and large-scale operations. Her appointment brings a non-traditional gaming background, emphasizing platform growth and AI potential.
Matt Booty, a veteran game developer, has led Xbox Game Studios and will now focus on content strategy.
The timing—right after recent Xbox hardware teases and ongoing industry shifts—suggests Microsoft wants proactive leadership for the next console generation and beyond.
The new Microsoft Gaming CEO: Asha Sharma
Asha Sharma steps in with deep experience in building consumer platforms at global scale. Her CoreAI background could accelerate AI features in Game Pass, cloud gaming, or developer tools, while her Instacart/Meta tenure highlights business model innovation.
The promoted content leader: Matt Booty
As chief content officer, Booty will drive game quality and pipeline across Microsoft's vast studios—vital for competing in a content-heavy market.
Other notes
No immediate hardware or service changes announced. Sharma's memo emphasizes "games as art, crafted by humans" alongside growth in new categories.
What happens next
The transition begins immediately, with Spencer advising through summer 2026. Asha Sharma and Matt Booty will shape Microsoft Gaming's strategy—likely focusing on Game Pass evolution, AI integration, next-gen Xbox details, and expanding into new markets/players.
Expect more communications soon on vision and priorities. The industry will watch closely for signs of direction: heavier AI emphasis? Renewed hardware push? Continued multi-platform openness? Microsoft has recommitted to consoles and gaming's role in consumer ambitions.
FAQ
Q: Why is Phil Spencer retiring now?
A: Spencer decided last year (fall 2025) after 38 years at Microsoft. Succession planning has been ongoing; he cited it as a natural chapter close and will advise through summer.
Q: Is Sarah Bond being replaced or just leaving?
A: She's departing entirely—no direct replacement named yet for Xbox president. Leadership consolidates under Sharma.
Q: What does Asha Sharma's background mean for Xbox?
A: Her AI and platform expertise (CoreAI, Instacart, Meta) suggests focus on tech innovation, scaling services like Game Pass, and potential AI tools—while she pledges commitment to human-crafted games.
Q: Will there be layoffs from this shakeup?
A: Microsoft explicitly says no—these are executive changes only, with no impact on game studios.
Q: Does this affect upcoming Xbox hardware or Game Pass?
A: No changes announced yet. The new team will guide future direction, but stability in services and no-layoff assurance aim to maintain momentum.
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This article was summarized and curated from The Verge.